Specialization & Methods
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Aligning experience with strategy
Experience Strategy
Experience strategy demonstrates how design can be used as a tool to drive strategic business objectives by translating them into meaningful user experience needs. This establishes the rationale — supported by qualitative research and quantitative data — behind what should be built to augment and enrich a user’s experience of a product or service.
Customer Research
Persona Development
Journey Mapping
User Testing
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Connecting strategy to execution
Product Design
Product design is about bringing experiences to life, and validating hypotheses in market: Establishing a formal design process that fills the critical gap between strategy and execution; Developing a robust design system to reduce time to implementation and improve the experience and consistency of product or service; and closing the loop by validating experiences with real users, adapting to market demand, and connecting it back to the strategy for continuous improvement.
User Interface Design
Interaction Design
Design Systems
Agile Design Sprints
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Represent and interpret data to make better decisions.
Information Design
Information design aims to influence how data is displayed and understood to support a person's ability to make critical decisions based on the information at hand. By understanding the person's needs we can begin to build a picture of the scenarios they might find themselves in, and represent information in a way that it can be understood clearly and used to extract meaning.
Data Visualization
Information Architecture
Advanced Reporting
Dashboard Design